AC尼尔森在中国为您提供：

　　◆ AC尼尔森零售研究部 - 零售市场资讯

　　利用扫描技术和店内核数调查对消费者购物状况进行持续性的追踪。客户能够获取实际购买、市场分额、铺
    货渠道、定价以及促销活动的详细资讯

　　◆ AC尼尔森专项研究部 - 量身定作的专项研究方案

　　针对消费者态度、消费行为、顾客满意度、品牌认知度以及广告效果而进行的定量以及定性研究

　　◆ 尼尔森媒介研究 - 优化媒介策略所需的广告监测和电视收视率数据

　　广泛用于广告位的预订和价格谈判的电视收视率、广告花费的监测以及平面媒体读者分析

　　◆ AC尼尔森国际研究 - 跨国研究方案

　　针对地区性以及全球性商业课题提供跨国的研究方案

　此外, AC尼尔森还提供大量先进软件，以及建模和分析服务。这些产品帮助客户综合广泛的信息，加以评估， 
  判断发展机会和计划未来的市场营销活动。
　

  What ACNielsen Offer to You in China

　　◆ ACNielsen Retail Measurement Services - Retail Market Information

       Continuous tracking of consumer purchases at the point of sale through scanning technology 
       and in-store audits. Clients receive detailed information on actual purchases, market shares
       , distribution, pricing, and merchandising and promotional activities

　　◆ ACNielsen Customized Research Services - Tailored research solutions

       Quantitative and qualitative studies that generate information and insights into consumers' 
       attitudes and purchasing behaviour, customer satisfaction, brand awareness and advertising 
       effectiveness

　　◆ Nielsen Media Research - AdEx and TV rate information to optimise media strategies

       Television ratings, advertising expenditure measurement, and print readership measurement 
       which serve as the essential currency for negotiating advertising placement and rates.

       In addition, ACNielsen markets a broad range of advanced software and modelling and 
       analytical services. These products help clients integrate large volumes of information, 
       evaluate it, make judgment about their growth opportunities and plan future marketing and 
       sales campaigns.